Your favorite three days of the year

Every January in Orlando. The whole industry at one resort, off the clock — for golf, dinners, the talks worth showing up for, and the conversations that make the rest of the year easier.

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Dates

Location

Orlando, Florida

Eligiibility

A3 Members Only

700+

ON THE GUEST LIST

3

DAYS IN ORLANDO

Unlimited

Opportunities in Industrial Automation

The Format

More time
where it counts

 

Most industry events squeeze you into a tight agenda. The A3 Business Forum does the opposite. A handful of talks, a round of golf, a few dinners, and a lot of room to actually catch up. Show up for what you want. The rest of the time is yours.

Golf at Waldorf Astoria

Tee Off

Kick off the weekend on the Waldorf Astoria course. The A3 Business Forum Golf Invitational is a scramble — all skill levels welcome, mostly an excuse to be outside in January with the right group of people.

Keynote | Forum Stage

Tune In

A short slate of talks runs through the middle of the week — economic outlooks, industry conversations, the keynotes worth flying for. Drop into any of them. Skip any of them. Both are completely fine.

Reception | Hallway Hours

Stick Around

The best parts of the Forum aren't on the schedule. Long dinners. Lobby coffees. The 5K wellness walk before breakfast. Hallway conversations that turn into hour-long ones. This part is the whole point.

an occasion for clinking classes at the A3 Business Forum

The Room

Automation leadership,
off the clock

The most valuable moments of the Business Forum happen between the sessions. This is where the people who run the industry — across robotics, vision, motion, and AI — set aside the sales pitches to talk strategy, build trust, and reconnect in a closed-door environment.

Who You'll Meet

  • OEMs & Manufacturers
  • System Integrators
  • Technology Innovators
  • Executive Leaders
  • Industry Partners

Featured Voices

The speakers
worth showing up for

Speaker Bios

The Program

Built with room to breathe

A few talks and activities run alongside the open hours. Show up if it sounds interesting. Skip without explanation. The point is the time off the schedule.

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• Day 01 · AM

A3 Business Forum Golf Invitational

Scramble-style 18 holes at the Waldorf Astoria Golf Course. All skill levels welcome.

Activity
• Day 01 · PM

Welcome & Opening Remarks

A short framing of the year ahead from A3 leadership.

Opening
• Day 01 · EVE

Welcome Dinner

Drinks, introductions, and the first conversations of the week.

Reception
• Day 02 · Early

A3 Wellness Walk & Run

Optional 5K under the Florida sun. Casual or competitive.

Activity
• Day 02 · AM

Economic & Industry Outlook

Keynotes and panels with leaders from across automation. Show up if it sounds good.

Talks
• Day 02 · Eve

Sports Night

One long evening. Food, drinks, and cornhole. The conversations (and team rivalries) everyone remembers.

Dinner
• Day 03 · AM

Closing Sessions & Open Hours

Final talks, quiet meetings, and the long road back to the airport.

Open

The Setting

A place for sticking around

Everything happens at the Signia by Hilton Orlando Bonnet Creek — sessions, meals, hotel rooms, and the golf course just up the path at the Waldorf Astoria. No shuttles. No scattered venues. No commuting back to a satellite hotel. Three days at one good resort. In Florida. In January.

Venue

Signia by Hilton

Orlando Bonnet Creek · Florida

Arrival

18

January 2027

Departure

20

January 2027

the venue hotel - Signia by Hilton

The Invitation

We'll see you in Orlando.

The A3 Business Forum is open to all A3 member companies. Register today and get the updates you didn't know you needed - hotel links, speaker announcements, and so much more.

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A3 Members Only · January 18–20, 2027 · Orlando, FL