Your favorite three days of the year
At the start of each year, executives and decision-makers from across the A3 community come together to understand the economic and market forces shaping the year ahead, exchange perspectives with industry peers, and build relationships that move their businesses—and automation—forward.
Dates
Location
Orlando, Florida
Eligibility
A3 Members Only
700+
leaders in automation
3
days in Orlando
1
community of innovators
The Forum Experience
Strategic Insight.
Meaningful Access.
Time to Connect.
The A3 Business Forum is intentionally designed around how executives gain perspective and build trusted relationships.
Economic forecasts, automation market insights, executive keynotes, and industry discussions establish a shared view of what is ahead. Dedicated meals, member activities, and open networking create the space to compare priorities, explore opportunities, and continue the conversations that begin in the conference room.
Golf at Waldorf Astoria
Build Relationships
Begin the Forum on the golf course with fellow A3 members during one of the event’s most popular traditions. The scramble format welcomes all skill levels and creates several uninterrupted hours to meet new peers and strengthen existing relationships.
Keynote | The Forum Stage
Gain Perspective
Hear from economists, business leaders, technologists, and influential voices examining the economy, automation market, emerging technologies, leadership priorities, and the forces shaping business performance.
Reception | Hallway Hours
Continue the Conversation
The conversations extend well beyond the stage. Opening-night dinner, Sports Night, breakfast, coffee, the A3 Wellness Walk/Run, and informal gatherings throughout the resort provide repeated opportunities to turn introductions into trusted professional relationships.
Featured Voices
Perspectives to guide the year ahead
Expect substantive conversations about economic conditions, automation-market performance, emerging technologies, leadership, innovation, and business growth.

The Program
Built for strategic perspective and executive connection
Across three days, the Forum combines timely market intelligence with purposeful opportunities to connect.
| • Day 01 · AM |
A3 Business Forum Golf InvitationalBegin the Forum with an 18-hole scramble at the Waldorf Astoria Golf Club. All skill levels are welcome. Space is limited, and advance registration is required. |
Activity |
| • Day 01 · PM |
Welcome & Opening RemarksHear from A3 leadership as the Forum begins with a look at the organization, the automation community, and the priorities shaping the year ahead. |
Opening |
| • Day 01 · PM |
Opening Networking DinnerReconnect with longtime colleagues, meet new members, and begin the conversations that will continue throughout the Forum. |
Reception |
| • Day 02 · AM |
A3 Wellness Walk & RunStart the day with an optional 5K walk/run alongside fellow attendees through the Bonnet Creek resort grounds. |
Activity |
| • Day 02 · AM |
Economic, Business & Automation OutlookGain perspective on economic conditions, automation-market dynamics, business performance, emerging technologies, and the strategic issues affecting A3 members. |
Talks |
| • Day 02 · PM |
Sports NightWear your favorite team colors and join A3 members for dinner, friendly competition, and one of the Forum’s most anticipated networking traditions. |
Dinner |
| • Day 03 · AM |
Closing Sessions & Open HoursConclude the Forum with additional executive perspectives, final program discussions, and time to connect with fellow members before departure. |
TALKS |

Exclusively for A3 Members
We'll see you in Orlando.
Join more than 700 automation leaders in Orlando for three days of market intelligence, executive perspective, and meaningful relationship-building. Registration is open to employees of current A3 member companies.
A3 Members Only · January 18–20, 2027 · Orlando, FL
Not a member? JOIN TODAY





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